Q4 2020 Performance of Top iOS Personal Finance Apps in the UK

The final quarter of 2020 saw interesting trends in the personal finance app category on the iOS platform in the United Kingdom. Here, we delve into the performance of the top five budgeting and planning applications, with data provided by Sensor Tower.

Emma - Budget Planner Tracker experienced a significant rise in revenue, peaking at $7.3K in the week of December 21st. Downloads hit their highest at 6.7K in late October, while weekly active users reached 28K in the week leading up to Christmas.

For YNAB, the revenue saw a mid-quarter spike at $1.4K, and downloads surged to 723 in the last week of December. The weekly active users increased towards the end of the quarter, with 2.3K active users in the final week.

RoosterMoney: Kids Chores App's revenue showed a mid-quarter high of $1.2K. The app's downloads more than doubled from the start to the end of the quarter, finishing at 2.4K. The weekly active users rose to 13.7K in the last week of December.

MH Riley Ltd's Spending Tracker saw a gradual increase in revenue, with a notable jump to $546 in the last week of December. Downloads also rose sharply to 1.4K in the same period, and active users peaked at 8.2K at the year's end.

Lastly, The Secret To Money had its revenue climb to $623 in the final week of December. Downloads showed an uptick in the same period, reaching 98. The app's trend in weekly active users is not available.

For more insights into the app market performance, Sensor Tower offers comprehensive data and analytics.